Communications, Marketing & Media

Digital Marketing Tools: Create a Marketing Campaign from Start to Finish

The sheer number of tools available to marketing teams today can feel a little overwhelming at times. Which tools should you use, when and how should you use them, and what can you do to get the most out of your campaign? In this step-by-step, beginner-friendly course, digital marketing expert and instructor Anson Alexander shows you how to create a digital marketing campaign from start to finish, with a practical overview of the most important tools to get up to speed.

Explore the nuances of building a successful campaign from the ground up, from forming your strategy to content creation and preparation before the launch, all the way through campaign execution to performance analysis and postlaunch review. Join Anson as your expert guide, even if you don’t have any marketing experience. By the end of this course, you’ll be ready to create a leading digital campaign using Airtable, Google Analytics, Hootsuite, Canva, HubSpot, WordPress, and more.

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