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Eat Their Lunch: Winning Customers Away from the Competition

It’s no secret that sales can be a messy enterprise. Growth all but requires that you take market share directly from your competitors. And you have to think fast and act now, or else they’ll do the same thing to you. But how do you execute a successful sales displacement, especially when the stakes are high?

Eat Their Lunch lays out a simple answer: a strategy for winning customers away from the competition by offering them a better vision of the future. From sales and leadership expert Anthony Iannarino, the author of The Only Sales Guide You’ll Ever Need and The Lost Art of Closing, comes the first ever playbook for B2B sales, in this audio-only course. Get tips and techniques that you can put to use throughout the sales process, from the early stages of assessing your prospective customers, all the way to winning them over and closing a deal.

This audiobook was created by Penguin Random House. We are pleased to host this content in our library.

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