Curious about how to leverage the remarkable versatility of Excel as a marketing professional? This course shows you how. Join instructor Michael McDonald as he demonstrates how to use Excel in your marketing analytics workflow, explaining how to determine everything from what price a product can be sold for to what type of advertising is catching the attention of users. Discover the essentials of product demand, pricing strategies, and market segmentation research, before turning to more advanced market research techniques such as regressions and demand forecasting models. Through practical examples, Michael shows you how to analyze data using powerful tools like PivotTables. An ideal fit for marketing professionals, consultants, and business and data analysts, this course also explores real-world applications of leveraging pricing strategies during inflation and AI-powered tools in Excel to conduct market research.
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