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How Startups Find Problems Worth Solving

Many of the world’s greatest innovations are spawned when smart people solve their own problems. In MBA terms, these people are called founders, but they’re also known as lead users—the first people to identify problems worth solving because they’re doing things that most other people aren’t. As lead users often stand to benefit immediately, they build solutions themselves instead of waiting for others to invent them. User-led innovation was popularized by MIT Sloan School of Management professor Eric von Hippel. In this audio-only course from Knowable, von Hippel and MIT Bootcamps founder Erdin Beshimov show you how to apply the user-led innovation framework to generate valuable, market-leading ideas and solve problems inspired by your own experiences.

Note: This course was created by Knowable. We are pleased to host this training in our library.

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