Explore effective approaches to identifying and leveraging revenue growth vectors in your business strategy. In this course, Stefan Michel—a professor at IMD—shows you how to analyze and implement growth strategies through the innovative customer star model, focusing on aligning customer needs with value propositions, channels, and profit models. Discover how AI technologies can be harnessed to facilitate strategic decision-making. Dive into reducing unnecessary discounts, improving pricing, and developing new products, services, and solutions tailored for various customer segments. Find out how to effectively segment customers and create growth triangles to define new business models for sustainable expansion. Learn from expert case studies and examples from industries such as retail, tech, and consulting to see potential applications and outcomes. This course equips you with the strategic frameworks and tools necessary to achieve your business goals.
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