Communications, Marketing & MediaEngineering, Science & Technology

How to Plan Your Website

Thanks to website builders like Squarespace, WordPress, and Shopify, you don’t need coding skills to get a website online. But you do still need a plan. In this course, learn how to set yourself up for success by determining the purpose of your website, the type of site you’re going to make, and which goals to track along the way.

Instructor Avery Swartz— the founder and CEO of Camp Tech, a tech workshop company for nontechnical people—breaks down different website styles and how to pick the one that’s best for your project. She explains how to get clarity on the overall purpose of your site, set goals, and figure out how you’re going to track your progress. Avery then shifts her focus from the big picture to the actual look and feel of your website, explaining how to ensure that the words, images, and overall design are accessible, mobile-friendly, and optimized for performance and search engines.

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