Employer branding is a new concept to many companies, but it’s one that is critical to your success in attracting, recruiting, and retaining talent. In this course, expert inclusive employer branding consultant Desiree Booker shares her knowledge on how to engrain inclusion into the DNA of your employer identity and build a brand that attracts and retains the right talent to your organization. Desiree starts by breaking down the potential ROI of having a strong employer brand. She then walks you through the key factors that influence your employer brand and how to identify gaps that may be causing you to miss out on top talent. Finally, Desiree shares strategies to create your brand messaging to ensure that it resonates with your ideal candidates. This course equips you with the tools to craft, amplify, and refine an inclusive employer brand that makes your candidates and employees feel a strong sense of belonging.
This course was created by Madecraft. We are pleased to host this training in our library.