Looking to optimize pricing with market research data, but not sure where to begin? In this course, join market research expert and best-selling author Sarah Weise as she shows you how to design, leverage, analyze, and apply effective pricing research on your next market research project. From research structure and audience segmentation to pricing psychology, brand positioning, and beyond, Sarah covers the essential skills required to successfully measure consumer perceptions using surveys and quantitative methods. Along the way, gather tips and techniques to interpret pricing data and apply survey insights to optimize your overall business strategy. By the end of this course, you’ll also be prepared to identify and mitigate a variety of external challenges to pricing research.
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