Classes

A Content Marketer’s Guide to Responsible AI

Is your content marketing strategy ready for the future of AI? In this course, Lauren Diethelm explains AI’s impact on …

Finding and Maintaining Your Motivation to Lead

One of the most important aspects of leadership is, unsurprisingly, possessing the motivation and sense of purpose to lead. But …

Build AI Agents and Chatbots with LangGraph

Conversational chatbots are growing in popularity, and nearly every product or service supports one today. Agentic AI provides capabilities that …

Survey Design: Choosing the Right Question Types

Market research is one of the most effective ways for companies to understand their customers, and surveys are a key …

Introduction to Business Valuation

Valuation is probably the most fundamental concept in finance and is a necessary skill to become a world-class financial analyst. …

Defining Your Unique Selling Proposition with Market Research

In this course, learn how to stand out in a crowded market by defining your unique selling proposition (USP)— the …

Market Research: Virtual Focus Group Facilitation Techniques

If you’re in marketing, sooner or later you’ll need to know how to facilitate an online focus group. Focus groups …

Minimizing Bias in Focus Groups with Q-Sort Method

Focus groups are an invaluable tool for gathering qualitative insights—provided you’ve minimized bias. There are many factors that can cause …

Microsoft Copilot: The Art of Prompt Writing

Unlock the power of Microsoft Copilot through the art and science of prompt-writing. Summarize meetings in Teams, edit text in …