Communications, Marketing & Media

Social Media: Designing a Consistent Brand

Consumers often make buying decisions based on the values, identity, and mission they associate with a brand. And since your business’s social media presence plays a key role in the formation of your brand’s identity, it’s essential that each of your posts look professional and feel genuine. In this course, discover how to use Adobe Illustrator and Photoshop to create social media assets that help you forge a consistent visual identity that resonates with audiences. Instructor Kladi Vergine shares techniques for creating an Instagram puzzle grid; organizing and sharing assets using Creative Cloud; repurposing and editing assets to create a fun theme throughout your social media channels; and more. Tune in to get practical tips for creating thoughtful social media graphics that you can easily reuse.

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