Communications, Marketing & Media

Using Color to Amplify Your Online Presence

The way you use color on your social media feed can have a huge impact. For years, people were drawn to colorful accounts because they looked pretty, but now there’s more than just aesthetics at work when choosing an account worth following. In this course, designer and brand strategist Nicte Cuevas shows you how you can leverage color to amplify your online presence, build connections with your audience, and boost sales and brand recognition. Find out how color makes you think and impacts decisions. Explore best practices for navigating color and culture on a global scale and learn to use a color strategy to guide people to important information and boost sales. Get practical advice on finding inspiration and keeping your sources organized. Plus, discover the most effective ways to leverage color on websites and social media and go over how to give meaning to the colors you choose.

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