Guide to Marketing Careers – By the Center for Marketing and Consumer Insights

The Center for Marketing and Consumer Insights in the Villanova School of Business developed a comprehensive digital resource for students interested in pursuing a career in marketing. The guide provides an overview of different career paths within the marketing field, and it also includes valuable insights on how students can shape their Villanova experience through relevant coursework, events, and resources to effectively prepare for entering the workforce in a marketing role.

The Guide to Marketing Careers is a digital flipbook that covers:

  • Marketing Careers – an overview of Industries and related Job Roles
  • Entry Level Job Title and Career Trajectories
  • Highlighted Employer Outcomes
  • Relevant Courses
  • Professional Development Opportunities
  • Resources
  • Marketing Student Journey Outline
  • and more!
Brought to you by the Center for Marketing and Consumer Insights

Interested in diving deeper? The Center for Marketing and Consumer Insights built a microsite that you can check out to continue to grow your knowledge of marketing.